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Be Informed. Be Smart. Be Sure.
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Working Hours

Monday - Friday 09:00AM-17:00PM
Saturday - Sunday CLOSED

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Who We Are

Professionals Behind Global Zendustry
Principal & Owner

Rex Whitehead

Rex is a 30-year veteran of the consumer electronics industry, holding roles as an upper management director and VP for leading international companies among which are Pioneer Electronics and Rockford Corporation. Taking more than 20 brands to the next level during his career, Rex’s focus is on product development, sourcing, sales/marketing (both domestic and international), business strategy and planning, and competitive landscape assessment. This has allowed him to garner high level business relationships across the U.S. and in more than 30 countries.


In addition to 12Volt and home theater consumer electronics, Rex’s experience has also allowed him to venture into related markets such as the marine, nanotechnology and sports-related equipment. Strong intuitive and analytical skills provide Rex the ability to work closely with sales, marketing, and engineering personnel to optimize the fit of products to real market demands. His proven track record and diversity across a variety of unique yet interlinked markets has developed and provided valued experience for Rex to broaden the reach of his clients’ message and grow their products, brands. The results have been exponential bottom line domestic and global growth.